Business Technology Management (BTM) Forum is a non-profit initiative to prepare the next generation of digital leaders.

We unify all IT-related disciplines (business, computing, engineering) within a common digital leadership career.

We provide education and training standards for program accreditation and open/free guidance resources.

What is Business Technology Management (BTM)?

Business Technology Management (BTM) is a broader definition of the unified professions responsible to lead Digital Innovation, Transformation, and Entrepreneurship (DITE) projects. It still includes primarily the traditional IS/IT management practices, generally located within the Chief Information Officer (CIO) branch. But BTM also integrates Out-of-IT roles, such as Chief Digital Officer (CDO), Digital Product Manager, Digital Marketing, Data Scientists, etc. It is also concerned about digital expertise among all other professional roles involved in DITE projects, and to some extent the digital acumen of all operational roles responsible to lead the “transformed” digital organization.

What is the mission of BTM Forum?

The mission of BTM Forum consists of 3 integrated purposes:

  • (1) to coach digital leaders from all disciplines (business, computing, engineering),
  • (2) to develop their hybrid acumen (business, technology, management), and
  • (3) to broaden their digital vision, from “information” to “business” technology management.

How large is the BTM community?

We are presently running a census to determine how large the BTM community is, and also what are its aspirations and priorities. Please fill-out our BTM Survey to share your viewpoint and collect basic statistics. BTM is a brand name adopted by more than 20+ IS/ITM programs in Canada, and before the pandemic the number of graduates was above 3000.

Who is responsible for the BTM Forum and its trademarks?

BTM Forum is under the stewardship of the Digital Innovation Foundation (DIF), a non-profit organization incorporated in Québec, Canada. The executive team is constituted into a BTM Global Council whose members include the Chairs of National BTM Councils.

Trademarks were registered in 2017 as follows:

  • BTM (1764823) and its design (1764825) in English in Canada,
  • GTA (1764828) and its design (1764833) in French in Canada,
  • BTM (5440994) and its design (5440995) in the USA.

The following registered designs distinguish BTM brand names:

Some educational institutions and non-profit organizations in Canada have been using BTM and or GTA as brand name prior to 2017 and maintained their rights within the scope of their services.

What are the origins and timeline of the BTM initiative?

The BTM initiative has a long history with numerous contributors. Born in 2009 in Toronto, ON, Canada, the group was funded for a while through a grant from the Government of Canada, but has since become self-reliant. Here are the turning points in its evolution.

Who do we acknowledge as key actors in launching BTM?

While numerous contributors have made their mark on the BTM initiative, BTM Forum is most grateful to at least 3 members (and more of course, but 3 for brevity) who have dedicated many years to its development.

Blaize Horner Reich, Professor Emerita, Beedie School of Business, SFU; she was the first academic to take the lead in developing BTM standards, and rapidly assembled dozens of academic and industry leaders to the cause.

Gina van Dalen, Managing Partner, Profectus Association Management; Executive Director, CS-Can / Info-Can and DAMA International; she was the backbone of all BTM operations from inception until 2019, securing funding and leading teams.

David Ticoll, Distinguished Fellow, Munk School of Global Affairs and Public Policy, University of Toronto; a seasoned author, he helped shape the message for CCITC and BTM recognition in policy and industry circles.

Where can I read more about BTM?

BTM as a concept and initiative has not been extensively studied yet. A few papers exist with online presentations available in open access format. More will be published soon in BTM Journal by a more diverse array of authors from business, computing, and engineering disciplines.

  • Cabot, C., & Gagnon, S. (2021). Understanding the career dynamics of it professionals in digital transformation times: A systematic review of career anchors studies. International Journal of Information Systems and Project Management, 9(2), 44–60.
  • Gagnon, S. (2021). Talent Management of Transdisciplinary Roles in Digital Projects: Designing a Business Technology Management Body of Knowledge. AMCIS 2021 Proceedings.
  • Gagnon, S. (2022a). Digital Project Leadership and Talent Management in the As-Practice Perspective. AMCIS 2022 Proceedings.
  • Gagnon, S. (2022b). Rebranding IS/IT Management Programs: The Case of Business Technology Management (BTM) in Canada. Proceedings of the EDSIG Conference, ISSN 2473-4901,
  • Gagnon, S. (2020). Business Technology Management as Transdisciplinary IS-IT Competency Framework. ICIS 2020 Proceedings. International Conference on Information Systems (ICIS), Hyderabad, India.
  • Leger, M.-A., Valverde, R., & Gagnon, S. (2019). An Innovative Framework to Integrate CIO Competencies Within the Business Technology Management Body of Knowledge. International Journal of Organizational and Collective Intelligence, 9(3), 1–18.
  • Sidenko, S., Valverde, R., & Gagnon, S. (2019). Open Business Models for Business Technology Management Bodies of Knowledge. International Journal of Organizational and Collective Intelligence, 9(3), 19–44.
  • Van Dalen, G., Horner Reich, B., Babin, R., Chartier, A., Genoe McLaren, P., Valverde, R., & Drummond, C. (2014). Growing the Business Technology Management (BTM) Program: Ensuring BTM Supply is Meeting Industry Demand. Annual Conference of the Administrative Sciences Association of Canada, Muskoka, Canada.